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  Sprague Nelson  
         
 
One: Strong creative starts with smart strategic thinking.
 
Two: Reject generic ideas
 
Three: Have the right people on the job
 
Four: It's about the relationship
 
Five: Never lose sight of the big picture
  Whether we’re handling your entire marketing effort, or just a portion of it, we never lose sight of the full scope of what it is you’re trying to do. Everything has to fit together in some way and connect somehow. Which is why we ask a lot of questions. It’s the only way we can truly understand how to create the most effective work for your audience, the medium, and the overall goal of your programs.