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  Sprague Nelson  
         
 
One: Strong creative starts with smart strategic thinking.
 
Two: Reject generic ideas
 
Three: Have the right people on the job
 
Four: It's about the relationship
 
Five: Never lose sight of the big picture
  The industry has always called it “servicing your account”. We don’t quite see it that way.

For us it’s about building a relationship. All the same rules apply that apply in every relationship. Respect, trust, understanding, honesty, listening, give and take.

We’ve found it’s the only way we can see your marketing issues with the right point of view. Yours.