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  Sprague Nelson  
         
 
One: Strong creative starts with smart strategic thinking.
 
Two: Reject generic ideas
 
Three: Have the right people on the job
 
Four: It's about the relationship
 
Five: Never lose sight of the big picture
  It’s about people, pure and simple.

That’s why our working model allows us to bring exactly the right people together at any given time. Not just smart people, but likable people. That matters almost as much.

If we’re sure that you always have people with the talent you need working on your behalf, we can be more of a true marketing partner and less of a vendor. We don’t want to be a vendor.