1. The growth of video is undeniable. A few facts:
3. Video needs to connect to your selling process.
Every business has a selling process and a sales cycle.
Understanding the different ways to connect your online video
content into your sales process is the only way to make video
the powerful marketing tool it can be.
2. Video has to be a marketing priority, not an afterthought.
Deciding how to use video needs to start at the marketing planning
stage. All the ways you can use video depends on what specific
product or service you’re offering, your customer, and your sales
process. If you’re not strategizing how video fits into your overall
marketing plan, you won’t make the most of it.
4. Make video that’s worthy of your brand and respects your viewer’s time.
Online video is the best online branding tool you have. It’s visual and can bring your brand to life in a multitude of ways for a fraction of what a television commercial costs. It doesn’t require media and it can live online forever.
But creating effective online video means making your case quickly, efficiently and in an interesting and informative way. The biggest pitfall to avoid is creating cheap, thrown together video that is not worthy of your company brand. That might be the biggest misuse of video possible. Don’t make that mistake.
5. Repurpose, Repurpose, Repurpose
Every business has multiple channels that can take advantage of video. Making the most of every video you create is a matter of understanding how to use it across all your marketing channels, before you shoot it. Anytime we shoot a video, we consider the other possible uses and determine if there are extra things we need to shoot to accommodate those. This is a must.